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If you love photography, perhaps a career in the photography business might be perfect for you. There are three different areas of photography in which you can choose to work-General, Commercial, and Advertising. Your first step in most cases, no matter which area of the business appeals to you, is to get some formal training in photography.
No matter how much experience you have, by taking some classes or enrolling in a certification program, you can learn all you need to know about the art form.
Many courses also focus on the business aspect of photography, which will be a huge help to you if you decide to open your own business and will definitely be an asset if you get a job working with an established company. Once you have some schooling under your belt, focus on one of the areas of photography to find your niche in the market.
General photographers are most commonly the ones who own their own business and work from home. Many general photographers do not live entirely on the income from their business, and some do not even have a storefront. Some of the things general photographers shoot includes weddings, senior portraits, and family pictures.
General photographers will probably do some freelance work as well, often for commercial photography businesses, but the majority of their time will be spent building business relationships with people in the community and clients.
Commercial photographers work in a slightly different field of the business. Instead of working for the community, commercial photographers do work for companies. This includes doing work for catalogues, newspapers, architectural businesses, and other corporations that need photographs taken. Commercial photographers may be part of the company staff or may work freelance, by contract.
Freelancers generally have more flexible schedules, but cannot rely on a steady paycheck like staff photographers. Most commercial photographers specialize in a specific area, such as food or exterior architecture.
Advertising photographers do just what the name implies-advertise. While there is not a lot of job availability in this field, your work here will get high rates of exposure, since it will be pictured in magazines, on TV, and as billboards, among other things.
Advertising is a difficult field to break into, but by starting at the bottom and working your way up the corporate ladder, you can be successful here, as well as in any of the fields. Before jumping into becoming a professional photographer, realize that it takes time to reach the success level you want and dedication for earn your paycheck.
